Off the Shelf: unique MoMA publications from the Museum Archives.
The term Fluxus originated in 1961 as an idea by George Maciunas for the title of a magazine that would provide an overview of a “culture in flux” (a facsimile of Maciunas’s provisional plan for Fluxus‘s first six issues is reproduced in the catalogue). Fluxus 1 finally debuted in 1964 in an unusual format—it was mailed in a wooden box branded or stenciled with its title. Perhaps inspired by this package construction and subsequent others like it, MoMA’s Fluxus catalogue is bound in brown paper that folds over the back cover and closes like an envelope, compelling the reader to open it from the back. The front cover is a montage by Yoko Ono and the back cover is a specially commissioned drawing by Milan Knizak of a face whose barred teeth and open mouth spell “Fluxus.” +info